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presales Track

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About your Hosts

We are Tim Brömme and Jan-Erik Jank, founders of SE Rockstars. Spending a combined amount of 25 years at the biggest and most innovative SaaS companies in the world (e.g., Salesforce, SAP, Miro, Seismic) allowed us to learn from the best. In 2023, we decided to follow our heart and dedicate ourselves to unleashing PreSales performance for sales organizations.

For higher win rates, delighted customers and job satisfaction.

Tim Brömme

Founder @ SE Rockstars - PreSales Unleashed

Fun Facts

Bookworm, Video gamer, F1 nerd, Podcast addict, Tapas & Sambuca

JAN-ERIK JANK

Founder @ SE Rockstars - PreSales Unleashed

Fun Facts

Dog lover, Audio book enthusiast, Mountain aficionado, Streaming junkie, Currywurst & Sambuca

What Awaits You Under the Big Top?

Berlin, the heart of innovation, will play host to the grandest gathering of Sales Engineers and their leaders. Dive deep into a day-long extravaganza, where the world of cloud software meets the thrill of the circus. With a dedicated stage for SEs and two workshop rooms, expect a whirlwind of knowledge, networking, and novelty.

But that's not all! As the sun sets, the circus grounds will come alive with tantalizing food, exotic drinks, and a party that promises to be the talk of the town. And for those who wear multiple hats, there are dedicated tracks for Sales, Customer Success, and SDRs, ensuring that everyone has a piece of the pie.

Top SE Speakers

Christian Blattgerste

Christian Blattgerste

VP / Head of Presales for Middle and Eastern Europe @ SAP

Jon Upton

Jon Upton

Group Vice President, EMEA Sales Engineering @ Splunk

Liesel Klokkers

Liesel Klokkers

Solution Engineering Leader Mittelstand Germany @ Salesforce

Max Lüpertz

Max Lüpertz

Founder & Chief PreSales Enabler @ presales rocks.tars

Patrick Pissang

Patrick Pissang

CEO @ Sales Hero

Sarah Halley

Sarah Halley

Senior Director, Solution Engineers @ Momentus Technologies

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Top SE Sessions

Dino Karl

Dino Karl

Masterclass

Mastering Customer Experience during the Sales Cycle: The Art of Leveraging a Professional Sales and Presales Engagement Model

In this session, I'll share practical insights from my tenure at SAP and Akeneo, focusing on a well-structured Sales and PreSales Engagement model to boost the customer experience. We'll explore key components, from Qualification to Lessons Learned, fostering effective collaboration between Sales and Presales for improved customer interactions. Join me to optimize your sales process and enhance customer satisfaction.

Torben Franzke

Torben Franzke

Training

PreSales as a Business – helping customers to take the right decision

To be announced.

David Ledger

David Ledger

Masterclass

Why Presales is the secret ingredient to accurate revenue forecasting

Presales professionals hold so much information about deal health, but are so often not including in revenue forecasting. How can we change this in a way that doesn't create conflict between our sales and customer success counterparts? What role should presales play in increasing the accuracy of revenue forecasts in your business?

Sarah Halley

Sarah Halley

Masterclass

Sustainable Scaling - Building a high-performing presales organization that promotes growth from within

Join Sarah Halley, Sr. Global Director of Solution Engineers at Momentus Technologies, as she shares her scaling journey. Whether you're building high-performance teams from scratch, integrating post-merger teams, or expanding into new markets, employee engagement, NPS, and well-being are crucial for future growth. Achieving this balance isn't Mission: Impossible, but it requires agility and effective change management. Learn how to empower employees, drive change, and create a dynamic organization that fosters personal growth and collaboration while exceeding targets. Explore Sarah's scaling toolbox and prepare your organization/team for growth. Don't miss her workshop, offering practical insights, methodologies, and tools later today.

Nikhil Sarma

Nikhil Sarma

Training

Intentional Practice in PreSales

World-class artists/athletes don't simply show up on stage/court and deliver "magic". They put in countless hours of practice to ensure they maintain their edge. Why do we expect SEs and practitioners of sales to simply flit from one high-stakes meeting to another and deliver "magic"? A workshop on how you could start a culture of practice with your team.

Marianne Buck

Marianne Buck

Masterclass

Key presales essentials to position yourself strategically within the organization

What remains of presales when you strip away the demo? In an early stage start-up, product complexity and scope tends to be low enough for sales to take care of demoing to prospects. Therefore it’s commonly taught that you don’t need a presales function, and that you should only build it up at a later stage. In this session I‘ll give you an overview of which presales skills and capabilities are essential to the success of an early stage startup and translate how this can be applied to stand out as a strategic function within a midsize or large organisation

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