One Festival for Europe‘s Top Talent in Sales and customer Success

Sales enablement is much more than some training sessions with pizza 🍕 and beer 🍻 on a Friday afternoon. After our interactive workshop you will know how to turn data insights into continuous improvements and how to win together as a sales and revenue team.

BANT, SUGAR, SPIN, NEAT - wir kennen Sie alle. Und irgendwie machen wir auch alle etwas daraus, aber so wirklich funktionieren wills halt nicht. Denn wenn wir alle alles umsetzen würden, was in diesen Frameworks steht, hätten wir eine Conversion von nahezu 100% und die hat dann doch keiner. Woran liegt es aber, dass manche SDRs und AEs eine viel höhere Conversion haben als andere - und dann sind das auch noch die, die gar kein Framework anwenden?!

Do you feel the general persona description on your company's library is not enough for you to PROPERLY understand your prospects? You're not alone. In this session, SDRs will learn questioning techniques for insightful interviews. Learn to ask the right questions, gain relevant customer insights, and get an accurate overview of your buyer persona that will help you craft an effective outreach strategy.

Your conversion rate should be higher? Many of your deals end up in oblivion? Your customers are ghosting you? This is NOT due to your "closing" skills, but rather your discovery skills. In this masterclass, I will reveal to you 3 question techniques from Neuro-Linguistic Programming (NLP) that uncover the true nature of your problems and thus increase your closing rates.

Discovery is where most deals get lost or go dark. Especially in enterprise business. It's often done superficially and sellers never get to impact stage. In this masterclass, we are sharing best practices from our Academy on how to structure end-to-end discovery in more complex enterprise sales to really get to where the magic happens. Hosted by hyrise cofounder Dominic and senior sales trainer Max this masterclass will include super fun and hands-on roleplaying during the session.

Gain a competitive advantage and boost your win rates with seasoned Account Executive Niklas Harzheim. Discover the Give/Get Scorecard, a powerful framework for closing bigger deals faster. This proven tool ensures a balanced value exchange, maximizing win potential while strategically qualifying opportunities at every stage. Niklas will share real-world examples of integrating the scorecard into a successful sales process.