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learn across five tracks

sales

This track is dedicated to sales professionals, including Account Executives, Sales Managers, and Business Development Representatives (BDRs or SDRs). Topics cover advanced selling techniques, prospecting strategies, negotiation skills, and closing deals. Sessions are designed to help you refine your sales process, leverage the latest sales technologies, and maximize your effectiveness in reaching and exceeding targets.

to sales program

Customer Success

This track focuses on Customer Success Managers, Account Managers, and Client Services teams. Topics include customer onboarding, retention strategies, upselling and cross-selling, and improving customer satisfaction. The content is geared towards building long-term relationships, driving customer loyalty, and ensuring clients achieve their desired outcomes with your product or service.

to customer success program

Sales Engineering

Designed for Sales Engineers, Solutions Consultants, and Technical Account Managers and PreSales Teams, this track delves into the technical aspects of the sales process. Topics cover great discovery techniques, product demonstrations, technical presentations, problem-solving, and tailoring solutions to meet customer needs. The sessions aim to bridge the gap between sales and product, ensuring that technical solutions are effectively communicated and implemented.

to sales engineering program

Revenue Operations

This track is tailored for Revenue Operations professionals, including RevOps Managers, Sales Operations, and Marketing Operations. Topics include data analysis, process optimization, CRM management, AI integration, and compensation strategies. The focus is on driving efficiency, ensuring accurate forecasting, and supporting revenue growth through streamlined operations and strategic insights.

to revenue operations program

Partnerships

Geared towards Partnership Managers, Channel Sales, and Strategic Alliance professionals, this track covers the nuances of building and managing partnerships. Topics include identifying and cultivating partnerships, co-selling strategies, and leveraging partner networks for mutual growth. Sessions are designed to help you develop robust partner programs, enhance collaboration, and drive revenue through strategic alliances.

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Workshop
Audience:
All Levels
Selling, Your Way: Bringing Authenticity Back to Sales
Esther Hubois
RVP Enterprise
Slack

On this keynote, we’re diving into how to create a sales style that feels natural to you. It’s about figuring out what makes you tick—whether it’s empathy, creativity, or just being great at connecting with people—and using that to make sales less about a script and more about being yourself. We’ll talk about how to keep going when things get tough, find success in your own way, and even have some fun along the way. It’s time to tap into what makes you unique and fall back in love with the whole sales journey.

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Workshop
Audience:
All Levels
Selling is Weird (And That’s Why It Works)
Henry Kayser
Commercial Sales Team Leader DACH
Zoom

One of those pivotal moments hit Henry Kayser while working in the high-pressure world of high-end kitchens with Michelin-level standards.He learned the hard truth: your product isn’t special, but your perspective on it is.

This insight became the cornerstone of his philosophy as he transitioned from the kitchen to leading sales teams across EMEA.In this talk, Henry shares key lessons from his journey through the kitchen and the boardroom:

Sales doesn’t create value; it reveals it.It’s not about selling a product—it’s about uncovering what’s hidden in plain sight.

Everyone should be selling, but hardly anyone is.Many great products never succeed, not because they lack quality, but because their value isn’t clearly communicated.

A robot can follow a process, but only a human can close the deal.As the world becomes more digital, the irreplaceable qualities of human connection become the secret sauce of any successful sale.After this session, you’ll understand why selling is weird, why it matters, and how Henry’s experiences can help you harness the true power of sales. You’ll leave with a fresh perspective on what makes sales effective and why it’s more relevant than ever.

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Keynote
Audience:
All Levels
Flip the Script - How the Best Outbound Sales Orgs Outperform Everyone Else in 2025 and Beyond
Jiri Siklar
Sr. Enterprise Account Executive
MongoDB

Outbound sales was always tough and itis getting tougher. Customers are swamped with self-serving, generic messages, and with AI, the volume of calls and emails is skyrocketing. Doing more of the same isn't working—it's just annoying potential buyers even more. The advent of AI motivates sales to do "more stupid things faster." To really win in outbound sales, we need a fresh approach that mixes smart AI with genuine, human personalization. Following the crowd is a dead end. Doing the opposite can set you apart. Get ready to flip the script and learn what it takes to succeed in outbound sales in 2025 and beyond.

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Workshop
Audience:
Talent (Senior)
AI vs. (?) Human Intelligence: The €1 Mio ARR Sales Rep
Manuel Hartmann
Founder & CEO
SalesPlaybook

Scaling sales efficiently is paramount. Sales reps always want to earn more money by creating more value. Is AI taking away sales reps' jobs, making a few ones rich? -1. This Keynote will help you understand

1. how much headcount you really need per EUR 1 Mio. ARR,

2. what AI can(not) fix for sales and

3. why "Basics Done Right" is equally true in sales as in elite sports

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Workshop
Audience:
Talent (Senior)
Mutual Action Plan - how to get more grip on your pipeline
Sarah Jochimsen
Partner & Head Trainer
GROWTH MASTERY

In this workshop, we will create a short version of your Mutual Action Plan. We will work with a handout and I will give you brief information about the plan itself. You will also receive a tip on how you can quickly put it into practice. I will bring along a practical example.

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Workshop
Audience:
All Levels
Avoiding Pitfalls as a CS Leader: Lessons learned from seasoned leaders on what not to do.
Laura Kightlinger
Customer Success Leader & Advisor
Freelance Consultant

Description to be announced.

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Workshop
Audience:
All Levels
Retention Mastery: Practical Strategies for Reducing Churn. Real-life tactics for identifying at-risk customers and retaining them.
Markus Rentsch
CEO
Remark-able

Description to be announced.

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Keynote
Audience:
All Levels
Mastering the Forecast: Data-Driven Pipeline Management for High-Performance Revenue Teams
Jannis Zech
CEO
Weflow

Join Janis Zech, founder of WeFlow, as he shares insights on building a precision-focused forecasting process. Discover how top B2B revenue teams use data synchronization and real-time Salesforce updates to stay on top of pipeline changes and predict outcomes with accuracy. Perfect for leaders looking to optimize forecasting accuracy and maximize revenue predictability.

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Keynote
Audience:
All Levels
The Hard Truths of Revenue Operations: Lessons from Growblocks’ Journey to Product-Market Fit
Toni Hohlbein
CEO
Growblocks

Toni Holbein, founder of Growblocks and host of “The Revenue Formula” podcast, offers an honest reflection on why Growblocks ultimately failed to achieve Product-Market Fit and what this experience reveals about the evolving role of RevOps. Toni challenges the notion that RevOps can fulfill the strategic advisor role it aspires to be for the c-level, sparking a critical discussion on the future and limitations of RevOps in shaping business strategy.

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Keynote
Audience:
All Levels
Show Me the Money
Dola Akinduro
Leading PreSales in EMEA
HubSpot

PreSales are often seen as technical experts, but our real value is in assuring customers that our product can solve their challenges. These challenges usually boil down to money—whether they’re losing it or aiming to make more. If your prospect isn’t focused on their financial stakes, you might not be talking to the right person.

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Keynote
Audience:
All Levels
The Chronicles of Change: AI, Generations, and the Evolution of Leadership
Julian Preto
Head of Customer Advisory
SAP Deutschland SE & Co. KG

As we navigate one of the most transformative eras in history, with AI reshaping industries and generational shifts redefining values, what does leadership truly mean? This session dives into the profound impact of AI, the shifting priorities from Baby Boomers to Generation Alpha, and the evolving role of leadership in these uncertain times. Explore how leaders can steer their teams through unprecedented change and what qualities will define successful leadership in the age of AI.

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Keynote
Audience:
All Levels
Leadership Tightrope: Balancing Ambition and Reality
Rose Randall
Global Head of Solutions Engineering
Miro

Many see leadership as the ultimate goal - but is it truly the next best step for everyone? In this candid session, we’ll pull back the curtain on the realities of leadership, exploring both its challenges and rewards. Join us as we break down common misconceptions and reveal what it really takes to step into the ring as a leader. Prepare for a real talk that will change your perspective on climbing the career ladder!

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Keynote
Audience:
All Levels
Mastering Customer Conversations: How structure fuels success without killing your vibe 
Jeremy Spijker
Managing Director
Winning by Design

In the fast-paced world of SaaS, every interaction counts. While many see sales methodologies as rigid and stifling, the truth is that structure can significantly enhance your effectiveness without compromising authenticity. In this session, we'll explore the power of the "process" - without preaching rigid rules. Drawing from over 58,000 real-world calls, discover how adopting a simple, flexible structure can double your average sales price while staying true to your unique style. Walk away with practical insights that will boost your results.

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Keynote
Audience:
All Levels
Scaling a Partner-enhanced Growth Engine Across GTM Functions
Rob Rebholz
Co-founder & CEO
Superglue

Many partner teams face challenges in securing cross-departmental buy-in for leveraging partners to create and win deals. In this session, we will share blueprints, tactics, and best practices to effectively align AEs, CSMs, and partner teams to work towards a unified goal.

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Keynote
Audience:
All Levels
The Revenue Factory Approach: Efficient Growth Unlocked
Roee Hartuv
Head of Revenue Architecture Practice
Winning by Design

The "grow at all costs" era ended in 2022, ushering in the era of the Revenue Factory, where the goal is cost-efficient growth. Just as factories focus on maximizing output while minimizing costs, SaaS GTM teams are now tasked with driving revenue efficiently, keeping sales costs low, and delivering excellent customer experiences. GTM teams today require sustainable, durable growth—no longer bound by reckless scaling. This keynote will guide you in transforming your GTM team into a "revenue factory," using Revenue Architecture frameworks to build efficient, high-quality growth through the right GTM motions.

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Workshop
Audience:
Talent
Partnering with Hyperscalers: Hands-On Guide to Unlocking Cloud Partnerships
Daniel Zah
Global Head of AWS Alliance
Spryker

This workshop explores how partnering with hyperscalers can serve as a game-changing strategy for B2B companies. We will dive into your own personal experience, problems and how hyperscalers can enable scalable cloud solutions, boost product visibility, and reduce go-to-market timelines. A step-by-step workshop to tackle any problems you might come across or already came across in your own journey!

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Keynote
Audience:
Talent (Senior)
From Awkward Growth Spurts to Adulting: Scaling Partnerships with Confidence
Matthias Ruedell
VP Cloud Partnerships
Celonis

Scaling a partnership model from 100 to 3,000 employees isn’t all smooth sailing—it’s more like going through puberty. There are growth spurts, awkward missteps, and moments when it feels like nothing fits. Drawing on my experience at Celonis, I’ll talk about the growing pains of scaling teams, processes, and collaboration across an organization. Learn how to navigate the voice cracks of misalignment, the acne of inefficiency, and emerge stronger, aligned, and ready to take on the world. This session offers practical strategies to thrive through organizational adolescence and set up for sustainable, mature growth.

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Workshop
Audience:
Leadership
Leading high performing teams with efficiency
Marija Skobe-Pilley
Director & Co-Founder
Fractional SaaS

Description to be announced.

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Workshop
Audience:
All Levels
Introduction to Sales Kung Fu - When the Rubber meets the Street
Andreas Fauler
Sifu
Sales Kung-Fu 销售功夫
Frank Kuhnecke
Sifu
Sales Kung-Fu 销售功夫

Only a few critical customer situations decide about sales success. How do you master them consistently?Sales Kung Fu is the art of mastering any of these critical sales situations. We will introduce you to the 16 Sales Kung Fu Skills and the 7 Sales Kung Fu Gates to start your Sales Kung Fu journey. If you complete the Sales Kung Fu Profile questionnaire upfront you will get personal feedback at the Circus.

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Workshop
Audience:
Talent
Stop automations - Start builiding true relationships at trade fairs
Björn Andres
Head of Sales
Überblick

This hands-on workshop teaches you how to effectively use trade shows for customer acquisition without being pushy. You’ll learn why proper preparation determines success, how to engage prospects authentically during the event, and how to close deals smoothly. Additionally, discover why speed is critical and how to grab attention with the "pink elephant." Ideal for sales professionals and leaders who want to win new customers with confidence.

This is what you will get out of the workshop:

1. Be prepared - you loose or win before the fair starts

2. How to make acquisitions at the fair without being salesy and how to close the deal.

3. Speed is king and what the pink elephant has to do with it

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Workshop
Audience:
All Levels
Boost your sales velocity - with your entire GTM team
Bjoern Schaefer
Founder
Rowing8

The sales velocity is one of the most powerful metric you can work on to accelerate growth. It includes four elements: number of opportunities, Win Rate, ACV and Sales cycle.Learn how to improve all of them - if you work together as an united team.

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Workshop
Audience:
All Levels
Disco Disco, Party Party - Deep Discovery in Enterprise and What Your Manager Hasn't Told You Yet
Carolina Bräuninger
Senior Account Executive
Dealfront

BANT, SUGAR, SPIN, NEAT - we all know them. And somehow, we all try to make something out of them, but it just doesn't seem to work really well. Because if we all implemented everything that is in these frameworks, we would have a conversion rate of nearly 100%, and nobody has that. But what is the reason that some SDRs and AEs have a much higher conversion rate than others - and these are also the ones who don't even use a framework?!

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Workshop
Audience:
All Levels
The Art of Big Deals: Believe It to Achieve It!
Edmund Frey
Founder & Managing Partner
Edventure Capital Gmbh

Big deals start with a bold vision: Think big, believe in your goal, and bring your team and customer on the journey with you. Experience how vision, trust, and a well-executed strategy can turn conversations into €10M+ ARR deals – from the first handshake to the final signature. Ready to take the stage and close the show?

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Keynote
Audience:
All Levels
Cold Calling in 2025 and Beyond
Giulio Segantini
Cold Calling Trainer
Underdog Sales

1. Up-to-date cold calling tips

2. How to integrate cold calling in multi-channel

3. Technology and emerging trends for cold calling

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Workshop
Audience:
Talent (Senior)
Slash the Sales Slowdown
Hanneke Vogels
Author of the book Sales Tech
Stryfes

In this high-impact session, Hanneke Vogels, Europe’s most prominent expert on sales tech and author ofSales Tech - Building the Ultimate Sales Machine, will tackle the three biggest time killers in your sales process. With a practical, no-nonsense approach, you’ll learn how to streamline your sales flow, eliminate inefficiencies, and empower your team to close deals faster than ever before. And yes, you can do that with sales tech.

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Keynote
Audience:
Talent
Title to be announced
Jan Mundorf
Account Executive
Pleo

Description to be announced

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Workshop
Audience:
All Levels
Title to be announced
Jens Polomski
Marketing & KI Berater
Jens.Marketing

Description to be announced

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Keynote
Audience:
Talent
Unlocking Peak Performance in SaaS Sales: Master Your Inner Game
Kyan Burke
Account Executive
Revolut

Sales can be exhilarating—prospecting effectively, creating opportunities, and closing big deals are all part of the high-energy world of SaaS sales. But the constant pressure and emotional ups and downs can be draining. What sets top performers apart?Join Kyan Burke, a dynamic London-based keynote speaker, podcast host, and seasoned sales professional who has broken sales records across multiple tech companies, as he delves into the inner game behind peak performance.Discover how elite SDRs and Account Executives think differently, and how this mindset translates into consistent actions that keep them at the top of the leaderboard.Don't miss this chance to transform your routine, revolutionize your mindset, and master the inner game of sales success!’

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Workshop
Audience:
All Levels
Closed Won! - Wie Du in 30 Tagen 50 % Deiner Termine als Neukunden gewinnst!
Lars Krüger
Founder
Lars Krüger Consulting

Du machst klassische Online Demos und stehst immer wieder vor der Herausforderung, dass weniger als 50% deiner Salesgespräche tatsächlich zum Abschluss kommen.Zudem kommt noch dazu, dass deine Ansprechpartner anfangen, dich zu ghosten und du nicht wirklich weißt, woran es liegt. Das sollten wir jetzt dringend ändern (mehr Details weiter unten).Deine Vorteile✓ 4 stufiges Sales Framework, dass jede Company sofort nutzen kann.✓ +50% Abschlussrate für mehr Umsatz in Deinem Unternehmen.✓ Motivation und Insights von einem SaaS Gründer✓ Value only - 100% praxisrelevante Inhalte - kein Bullshit!

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Keynote
Audience:
All Levels
Persona Insights at Scale: How AI Refines Buyer Interviews and Sales Messages
Mafalda Johannsen
Head of Business Development
UpCloud

In 20 minutes, you’ll learn how to use AI to speed up the process of interviewing buyer personas while crafting compelling and high-quality sales messaging.

1) How to leverage AI to speed up the process of analyzing interviews insights

2) Which elements to use in sales messaging

3) How to craft high-quality prospect messaging based on the interviews.

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Keynote
Audience:
All Levels
How to humanize your sales approach in an AI world
Matt Swain
CEO & Founder
Triangle

Everyone's sales process and tactics are becoming more alike: robotic messages; mass outbound; desperation; endless follow-ups. Trust is being eroded and everyone is blending in with each other. In an AI world, this will only increase. I'll share a Personal Brand building approach focused on bringing you to the forefront. Where you create trust at scale, nurture your prospects organically, humanize your business, and develop a market-leading position where you attract people to come to you.

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Workshop
Audience:
All Levels
Pitch Perfect: How Storytelling Creates Unbeatable Sales Momentum
Michael Rap
DACH Mid-Market & Enterprise Manager
Pleo

Transform the way you connect, inspire, and close with the power of storytelling! In this engaging workshop, you’ll discover how to ask razor-sharp questions that uncover your customer’s true needs, position yourself as unforgettable in their minds, and seamlessly weave storytelling into your daily sales interactions. Packed with practical techniques and real-world examples, this session will empower you to create conversations that resonate, build trust, and drive results.Whether you’re a seasoned pro or just starting out, this workshop will equip you with the tools to craft compelling narratives and elevate your sales game to new heights. Don’t miss it!

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Workshop
Audience:
All Levels
Psychology of Urgency: Converting Indecision into Action in 2025
Sascha Guck
Ambassador
SDRs of Germany

In 2025, sales professionals face a critical challenge: longer sales cycles and rising indecision as budgets tighten and purchasing hesitations grow.This workshop dives into the psychology of urgency, equipping you with essential techniques to break through buyer inertia and accelerate decisions, even in cautious markets.Through practical exercises and insights from decision-making psychology, you’ll learn how to apply subtle but powerful psychological triggers that motivate action and overcome indecision.Master the art of fostering urgency to ensure your solution stands out, making the sales journey smoother and your message unforgettable—even amidst the heightened pressures of today’s market.

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Workshop
Audience:
Leadership
Crafting a High-Performing Team Culture: Building the Foundation for Success
Scott Kingsbury
UK Country Manager
WINT

In this dynamic workshop, you'll dive into the key elements that foster a high-performing team culture. From defining core values and building trust to implementing effective communication and collaboration strategies, you'll learn actionable steps to transform your team's environment. Whether you're leading a small sales squad or a large revenue organization, discover the tools to inspire, motivate, and elevate your team to new heights. Get ready to take away practical frameworks and insights that you can immediately apply to your leadership journey!

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Keynote
Audience:
Talent (Senior)
Control the Controllables: Unleash Your Peak Sales Potential by Focusing on What Matters
Stephanie Herre
Head of Sales
SHIFTMOVE

In a world where time management is often overvalued, real success in SaaS sales comes down to mastering self-management. This session will empower you to elevate your performance by focusing on “green time” — the revenue-generating activities that drive results — and cutting down on the distractions that don’t move the needle. Learn how to cultivate a resilient mindset, one that refuses to be bogged down by losses or setbacks, and discover how to break free from reactive habits to stay proactive, focused, and fully in control.

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Workshop
Audience:
All Levels
How to create a sustainable prospecting routine (and stick to it)
Thibaut Souyris
CEO & Founder
SalesLabs

In Thibaut Souyris' keynote, "How to Create a Sustainable Prospecting Routine (and Stick to It)," sellers will learn actionable strategies to develop a consistent prospecting rhythm that drives long-term results. Thibaut will dive deep into proven techniques for maintaining momentum, staying motivated, and avoiding burnout. By the end of this session, you'll walk away with a solid framework to make prospecting an efficient and stress-free part of your daily routine, ensuring you consistently fill your pipeline with quality leads.

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Keynote
Audience:
All Levels
Building Executive Presence for CS Leaders or Making the Case for CS: Talking to the CFO: How to justify CS investments with financial outcomes.
Alexandra Drottler
VP Customer Success
Quickchannel

Description to be announced.

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Keynote
Audience:
All Levels
Turning Customer Success into a Predictable Growth Engine: Discover how to transform customer success into a key driver of expansion revenue.
Denny Burda
CCO
River Consultancy Group

Description to be announced.

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Keynote
Audience:
All Levels
Cross-Departmental Collaboration: CS, Sales, and Product. Aligning GTM teams to drive better customer outcomes - James Lawson, Chief Customer Officer, Customer Applications
James Lawson
Chief Customer Officer
Service Geeni

Description to nbe announced.

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Workshop
Audience:
All Levels
Title to be announced
Jasmin Bohnenkamp
Director Customer Success
Appinio

Description to be announced

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Workshop
Audience:
All Levels
Data-Driven Decision Making in Customer Success. How to leverage customer data to drive better outcomes.
Jennifer Peters
Head of Customer Success
Vesper

Description to be announced

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Workshop
Audience:
All Levels
Transforming Customer Success Teams into Profit Centers. How to shift CS from a cost center to a revenue-driving function
Lena Zimmermann
Customer Success Leader
Pleo

Description to be announced.

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Keynote
Audience:
All Levels
CS Ops: The Backbone of Scalable Customer Success. The role of CS operations in scaling CS teams for efficiency
Linus Haferkemper
Owner
Linus Success

In a rapidly evolving landscape, Customer Success (CS) teams are under pressure to deliver more value with fewer resources. As headcounts stagnate in 2025, scaling smarter—not harder—will be the game-changer. This keynote will dive into the strategic use of data, streamlined processes, and the power of operationalization to drive efficiency at scale. Linus Haferkemper will share actionable insights on how CS Ops can become the backbone of growth, enabling teams to optimize playbooks, automate key workflows, and create resilient frameworks. Attendees will leave equipped with the knowledge to scale impact, not just size, and truly elevate customer outcomes in the face of change.

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Workshop
Audience:
All Levels
How to Create a Scalable CS Tech Stack. Tools and strategies for scaling customer success with technology.
Marie Lunney
Director of Scaled Customer Experience
Bynder

Description to be announced.

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Workshop
Audience:
All Levels
The CS Leader’s Journey: From CSM to Strategic Leader. Navigating the shift from tactical execution to strategic leadership.
Nieves Canada
Vice President of Customer Success
SettleMint

Description to be announced.

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Workshop
Audience:
All Levels
Defining Impact Drivers for Your Business and Customers: Learn how to identify the key factors that drive value and success for both your organization and your customers
Pieter Boon
Co-Founder
ImpactPilot

Description to be announced.

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Keynote
Audience:
All Levels
How to Get a Seat at the Table: Building Executive Presence. Developing the communication skills to influence key stakeholders.
Ramses Bossuyt
Co-Founder
The House of Retention

Description to be announced.

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Workshop
Audience:
All Levels
Title to be announced
Sally Stoewe
Co-Founder
Customer Obsessing Consulting

Description to be announced.

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Workshop
Audience:
Talent (Senior)
Title to be announced
Cara Benecke
Team Lead Customer Success
WorkFlex

Description to be announced.

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Workshop
Audience:
All Levels
How to scale Commercial <> Partnerships Alignment to Millions ARR
André Reimers
Partnerships Director
Pleo
Clifton Lobo
Director Of SMB Sales
Pleo

Why is the alignment so important? How the partnership give and take works? How do you ensure your partner deal is sales qualified? Which cadences should you implement to ensure tight collaboration between the teams?

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Workshop
Audience:
All Levels
How to Negotiate for Mutually Beneficial Outcomes
Caryn Jervis
Global Head of Partnerships
Hygraph

Partnerships need to deliver on win-win-win scenarios. The critical parts of any partnership negotiations are how to deliver more value together to customers and how to make sure no one walks away feeling they are on the losing side. Let’s explore how to negotiate for mutually beneficial outcomes - and sneak peek, it’s okay to agree to “no deal” if we can’t get there.

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Workshop
Audience:
All Levels
Discovery reimagined: Coaching tools for next-gen Sales ARRtists
Frederik Messmer
Sales Consultant & Founder
Focus for Sales

You will learn how to use systemic coaching techniques to uncover deeper customer needs and move beyond traditional sales pitches, building authentic connections. For Senior AEs, these tools will enhance goal oriented discovery conversations, building trust and accelerating pipeline progression. Sales Leaders will see how systemic coaching fosters an innovative, high-impact sales culture, empowering teams to win customers more effectively.

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Keynote
Audience:
Talent
Clicks are cool, but Partners rule - grow your lead generation via partnerships!
Kristina Kierner
CRO
orderbird

Why it makes sense to shift the focus from pure online marketing to strategic partnerships. What you need to consider in advance if you want to build up partner sales. Three most important partner models with their advantages and disadvantages.

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Workshop
Audience:
All Levels
Title to be announced
Martin Scholz
Owner
CEG Consult

Description to be announced.

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Workshop
Audience:
All Levels
Co-Creation in Action: How to Leverage Partnerships for Standout Campaigns and Events
Michaela Karapetow
Partner Manager
Deel

Discover how to harness the power of co-creation to build impactful campaigns and events that drive real results. In this hands-on session, we’ll explore best practices for aligning with partners, blending brands, and engaging shared audiences effectively. You’ll walk away with actionable strategies for planning, executing, and measuring successful partnership-driven initiatives.

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Workshop
Audience:
All Levels
Partner Prioritization and Joint GTM Planning: A Roadmap to Success
Thorunn Devoy
VP of Partnerships
Talon.One

You will learn how to strategically prioritize the right partners and build a joint Go-to-Market (GTM) plan that drives mutual success. Whether you’re working with channel partners, technology alliances, or strategic alliances, this session will equip you with the tools and frameworks to create high-value partnerships and execute a cohesive GTM plan that accelerates growth.

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Workshop
Audience:
All Levels
How to kickstart your Channel Program
Timo Hoffmann
Head of Partnerships DACH
Agicap

Using the real life experience of Agicap, learn in this workshop how to kickstart your Partner program - recruiting partners who will rock, and get them rockin’ right away

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Keynote
Audience:
Talent (Senior)
Automate Your Prospecting: Generating Meetings on Autopilot in 2025
Alex Vacca
Co-Founder & COO
ColdIQ

In this session, I’ll show how to fully automate your prospecting efforts using AI and the latest sales tech tools. You’ll learn how to set up workflows that leverage platforms like Clay, Instantly, Lemlist, and TeamFluence to generate high-quality meetings without manual intervention consistently.

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Keynote
Audience:
All Levels
How AI is Transforming Sales Enablement: Insights from a Sales and Operations Leader
Alexander Müller
Founder
Revenue Enablement

In this keynote, Alexander Mueller will explore the profound impact of Artificial Intelligence on modern Sales Enablement. Drawing from his experience scaling tech organizations and bridging the gap between Revenue Operations and Sales, he will share how AI now enhances rep coaching, productivity, and insight generation—particularly through call analysis and AI-powered support tools.

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Workshop
Audience:
All Levels
Data-Driven Revenue Operations: Turning Insights Into Action. How to make sure you have access to the right data and what to do with it.
Michael Jaeger
Managing Partner
Cremanski & Company

Data fuels effective revenue operations. From selecting the right metrics to driving key actions, the session will cover practical strategies to use data to improve performance, enhance pipeline visibility, improve forecast accuracy, and optimize cross-functional alignment. Join the session and gain insights into using data not just for analysis, but for creating actionable steps that support revenue growth, reduce coat and increase operational efficiency across sales, marketing, and customer success.

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Keynote
Audience:
All Levels
Cirque du Solutions: The Art of Balancing Innovation and Structure
James Kaikis
Chief Solutions Officer
TestBox

In the pat decade, B2B SaaS Go-To-Market teams prioritized growth over delivering real customer value. Now, the focus shifts to driving value across the entire customer journey, moving beyond rigid structures and clunky handoffs. The key to this transformation? Solutions professionals. Join us to explore how they are essential in creating a seamless, value-driven customer experiences.

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Keynote
Audience:
All Levels
Drawing the Line: Why Post-Sales Doesn’t Belong in PreSales
Jon Upton
Group Vice President, EMEA Sales Engineering
Splunk

As customer-centric organizations evolve, the boundaries between PreSales and Post-Sales can blur—often with costly consequences. In this session, we will tackle the critical challenges that arise when PreSales is burdened with Post-Sales tasks. Discover the pitfalls of misalignment and learn how defining clear roles and creating a strong partnership between these teams can drive better outcomes and ensure long-term success.

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Workshop
Audience:
All Levels
Online Demo Best Practices – How to Win Over Zoom
Natasja Bax
Founder, Trainer & Coach
The DemoScene

In a world full of Zoom (and Teams) meetings, keeping demos short and interactive is key to success. We will share easy-to-use tips to keep demos focused, grab attention quickly with methods like “Do the Last Thing First,” and ensure your audience stays involved. This session is perfect for anyone who wants to win over their audience and achieve better results, whether you're new to demos or a seasoned presenter looking to improve. Don’t miss this opportunity to elevate your demos and close more deals!

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Keynote
Audience:
All Levels
Retention in a Down Economy: How to Double Down on Value. Retaining customers when budgets are tight.
Steven Lewandowski
Founder
Lewandowski Success Consulting

Description to be announced.

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Workshop
Audience:
All Levels
How to superpower your online negotiations
Timo Holopainen
Principal Lecturer, Sales
Turku University of Applied Sciences

Participate in hands-on workshop, where you will gain applicable knowledge and skills that will help you to succeed in online negotiations. Find out what kind of tips, trick and strategies to apply for making every online negotiation a success.

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Workshop
Audience:
Leadership
Empower Your Enterprise B2B Business with a Lean Account Team
Christian Wipfler
Sales Director
Exxeta

Join my session to learn how to accelerate your enterprise B2B business by leveraging a lean account team meeting methodology. Discover how this approach can streamline complexity, align efforts, and clarify responsibilities, ultimately leading to increased sales success and improved seller performance. Learn how to effectively set up structures, roles, and responsibilities, even when you are not the disciplinary manager.

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Keynote
Audience:
All Levels
Unleashing PreSales: Pioneering a Future Beyond KPIs
Elias Freitag
Director Solution Engineering
Salesforce

What if KPIs are holding us back? Imagine a future where PreSales isn't just about supporting deals but leads innovation, customer engagement, and strategic transformation. In this keynote, we will explore how to transcend traditional metrics and fully leverage the unique skillset of PreSales professionals. Drawing on real-world examples and future-driven thinking, I’ll show how PreSales can become the strategic heartbeat of the organization. It’s time to evolve beyond KPIs and embrace a new era where PreSales drives lasting impact across the entire customer journey. Join me as we reimagine what’s possible.

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Keynote
Audience:
All Levels
How to avoid wasting time chasing the wrong partnerships
Fredrik Mellander
Co-Founder & CEO
Journeybee

One of the biggest risks as Partner Manager is  to invest your time in companies who won’t become great partner. Let’s explore how to develop a meaningful Ideal Partner Profile (IPP) based on a compelling Joint Value Proposition

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Workshop
Audience:
Talent
The Future of B2B Sales: How SDRs and AEs Can Rise to the Top 10% by 2028
Christian Städtler
Founder
GTM Pioneers

As buyers turn away from automated outreach and paid ads to seek genuine, peer-driven recommendations, sales professionals must evolve to stand out. This workshop reveals how SDRs and AEs can anticipate and adapt to these shifting dynamics, building the essential skills and strategies to become top 10% sellers in the next 3–5 years. We’ll explore the rise of social, community, and partner-led approaches, share actionable insights on building trusted connections, and outline what you can start doing today to secure a competitive edge. Join us to future-proof your sales career and master the art of staying ahead in the new era of B2B sales.

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Workshop
Audience:
All Levels
Revenue Architecture Models to drive impact
Marcus Bening
Founder & Managing Partner
Bening Consulting

In this hands-on workshop, Marcus Bening, founder of Bening Consulting (who advise Private Equity- and Venture Capital-backed companies on GTM strategy and efficient Revenue Operations), will guide participants through the key elements needed to maximize production of a Revenue Factory. Tailored toward RevOps leaders and strategists, this session will explore Winning By Design’s Revenue Architecture concepts and look at how Revenue Operations can drive scalable, sustainable and durable revenue growth.

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Workshop
Audience:
Leadership
Building a High-Impact Sales Enablement Organization from Scratch
Felix Dumitrica
Director, Global Revenue [GTM] Enablement
Pleo

Join Felix Dumitica, an expert in sales enablement who has built successful enablement organizations at companies like Pleo and Freshworks, for this strategic deep dive. This session is designed for leaders aiming to implement or scale their sales enablement efforts effectively.Felix will guide you through:Aligning sales enablement with overarching sales goals to drive measurable results.Identifying key roles and responsibilities to build a winning enablement team.Prioritizing resources and initiatives to maximize impact and ROI.Expect actionable insights and proven frameworks to help you create an enablement organization that fuels growth, empowers teams, and drives success. Whether you’re starting from scratch or refining an existing strategy, this workshop will provide the blueprint you need to lead with confidence.Perfect for revenue leaders who want to level up their enablement game and achieve sustainable sales excellence.

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Workshop
Audience:
Talent (Senior)
Buyer personalities decoded – building trust by speaking your buyer’s language
Max Lüpertz
CEO - Presales & Solution Engineering Coach
PRESALES ROCKS.TARS

Building strong buyer connections isn’t just about knowing their role - it’s about understanding their personality. This workshop helps solution engineers uncover personality types, adapt their approaches, and match materials to buyer preferences. You’ll leave with actionable tools to deliver technical insights that align with how your buyers think, helping you stand out and become their trusted advisor.

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Workshop
Audience:
All Levels
Introducing AI-touch: Building your own CS GPT
Maximilian Hoppe
Team Lead Customer Success
Contentbird

Description to be announced.

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Workshop
Audience:
All Levels
Sales Psychology - make sure you speak from the right frame
Morten Wolff
Co-Founder
unfck sales

Getting your message across is already a challenge but can be learned. Making sure the other person understands it the way you want, thats where the sales magic comes in.

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Workshop
Audience:
Leadership
The FeMale Advantage: Rethinking Sales Teams for Success
Vanessa Heine
Founder
Females in Sales

This interactive workshop is designed to challenge traditional approaches to sales team dynamics and uncover the untapped potential of gender-diverse teams. You’ll discover how inclusive teams consistently outperform by leveraging diverse perspectives, leading to measurable business growth.You'll understand the current landscape of gender diversity in sales teams through the latest market insights. I'll also share key findings that reveal the challenges and opportunities present in today's sales environments.By the end of this session, you'll grasp the critical role diverse teams play in gaining a competitive edge. You'll leave equipped with actionable steps to foster inclusivity and transform your sales team into a dynamic, high-performing powerhouse.

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